Privacy Policy

Introduction

Welcome to Sterling Executive Peer Groups (“we,” “our,” “us”). We are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website and engage with our services. 

Information We Collect

We collect different types of information to enhance user experience and improve our services. 

Personal Information 

When you interact with our website, we may collect: 

• Your name, company name, email address, phone number, and job title (e.g., when you fill out contact forms or membership applications). 
• Any other details you voluntarily provide through our website or direct communication. 

Non-Personal Information & Website Analytics 

To better understand how visitors use our website and to improve user experience, we collect: 

• Browser type, operating system, and IP address. 
• Referring website (how you arrived at our site). 
• Pages visited and links clicked. 
• General demographic and geographic information. 

We use Google Analytics to analyze website traffic patterns and user behavior. This may involve tracking how you interact with our pages to optimize our website’s usability and effectiveness. Google Analytics may process data on servers outside North America. You can opt out by disabling cookies in your browser or using the Google Analytics Opt-Out Browser Add-On. 

Use of Cookies & Digital Markers

A cookie is a small file stored on your device that helps improve your browsing experience. We use cookies to: 

• Understand user interactions with our website. 
• Analyze traffic trends for optimization. 
• Enhance our marketing and remarketing efforts.  

We also use the LinkedIn Insight Tag to track interactions and measure the effectiveness of our LinkedIn marketing campaigns. This tag collects anonymized data to help us deliver more relevant ads and content on LinkedIn. 

We do not use cookies to store personal information. You can block or delete cookies through your browser settings, but doing so may affect certain website functionalities. 

How We Use Your Information

We use the collected information for: 

• Improving Customer Service: Helping us respond to inquiries and support requests. 
• Enhancing User Experience: Understanding usage patterns to optimize website navigation. 
• Marketing & Remarketing: Using insights to tailor content, including ads, to visitor interests.  
• Email Marketing: Using your provided contact details to send promotional content, newsletters, and updates about our services. You can opt out at any time. 
• Security & Troubleshooting: Identifying potential technical issues and unauthorized access. 

Confidentiality & Information Sharing

Sterling Executive Peer Groups maintains strict confidentiality through robust practices: 

• Members sign a confidentiality agreement as part of the membership application process. 
• Confidentiality guidelines are reinforced in the group charter to ensure that shared information remains private. 

We do not sell, trade, or rent personal information to third parties. However, we may share anonymized data with service providers to improve our website and services. 

Your Choices & Opt-Out Options

• Cookies: You can manage cookie settings in your browser to disable tracking. 
• Google Analytics: Opt out via the Google Analytics Opt-Out Add-On.  
• LinkedIn Insight Tag: You can manage your LinkedIn ad preferences through your LinkedIn account settings. 
• Email Communications: You can unsubscribe from marketing emails by following the link in our messages. 

Security & Data Protection

We implement industry-standard security measures to safeguard your data. However, while we take reasonable precautions, no online transmission or storage is 100% secure. 

Contact Us

If you have any questions regarding this Privacy Policy, please contact us at: [email protected]